BL8D is an annual magazine-researcher for creators. In fact, it is a full-fledged book, in a hard cover, filled with graphics, illustrations and photos that analyzes various culturological cliches and produces new semantic constructions based on them.
We are a small team of three people and we all come from the very epicenter of the post-Soviet “Empire”, at different periods of our lives and for various reasons we found ourselves outside its system.
BL8D for us is a daily search for the answer to the question “Who am I?” outside the system of empire, outside the system of a totalitarian state.
We do not consider this project commercial; for us, this is an important opportunity to communicate with the outside world and discuss important issues with our readers, which are then transformed into various creative ideas and new projects.
Some people read our name as 'blood', 'blade', in Italy it has already been read twice as [blyat] which means “whore”…hahaha! But actually ['blu: d] - БЛУД.
Meandering, “a way of trouble”, something that you get into without hope of getting out, like wandering, a winding path. A wild mixture of thirst for perfection, belief in one's own superpowers, and self-flagellation.
['blu: d] is often present in Slavic tales as an attempt to "to go somewhere I don't know where and bring something I don't know what".
BL8D is available for distribution internationally to independent bookshops, concept stores and art galleries.