We dare to call BL8D an alternative trend book, a trend book that uses not textile cards and color palettes, but concepts.
Our task, together with representatives of completely different creative professions, is to look for answers to questions that literally vibrate in the space of time in which we live, to illustrate the most interesting, key meanings that arise during our dialogue with artists, historians, photographers, art critics...
Each subject published in the magazine sets its goal to form a certain key image that has the potential for its further transformation into a design product or art object. Each of the images “caught”, as a rule, has a historical background, contains references to objects of modern art (sculpture, painting, films, etc.), and, of course, is a harbinger of certain macro trends in society.
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BL8D ['blu: d].
Meandering, “a way of trouble”, something that you get into without hope of getting out, like wandering, a winding path, is often present in Slavic tales as an attempt "to go somewhere I don't know where and bring something I don't know what". ['blu: d] is wandering in search of eternally elusive beauty, and also, — adultery, that is, indulging in sin, doing some kind of nonsense at the same time.